Moving Rocks is hard…we can help!

Last week we discussed how the practices that we bring to our customer engagements help our customers make meaningful progress on their strategic intentions. 

Specifically we discussed how we help companies that run on the Entrepreneurial Operating System®  (EOS) . 

This week, we will continue by looking at how we have helped our customers make progress on their Rocks. To get caught up on our discussion, check out last weeks article here.

Our customers engage us when they want to produce an innovative solution for their business that can't be solved using off-the-shelf software.  So they must build a custom solution - and they don't know how to build software.

The first set of conversations we have with our customers is the need to build a strategic roadmap that they will use to guide their innovative process and remain focused on what matters to the business - not on the next shiny technology that the media is promoting.

Strategic Road Mapping: From Vision to Execution

A strategic roadmap turns vague ambitions into a specific, time-based plan that defines what gets built, why, when, and how. It’s the bridge between your EOS Vision/Traction Organizer (V/TO) and the day-to-day work that drives results.

At 8 Penny Labs, we often help EOS-driven companies create roadmaps that:

• Prioritize digital capabilities tied to company Rocks

• Define key interim situations and milestones for delivery

• Uncover hidden threats and dependencies that could derail progress

• Align internal stakeholders around a clear sequence of actions

Strategic road mapping isn’t just helpful—it’s transformational. It brings operational and strategic coherence together, allowing teams to move faster, with greater confidence, and with much less waste​.

Custom Software: Built for the Way You Operate

Rocks often call for change—whether it’s digitizing a process, increasing customer self-service, improving visibility across operations, or eliminating an error-prone workflow. And while off-the-shelf software can often help, it sometimes falls short when your practices aren’t "off-the-shelf."

Custom software is one way EOS companies solve problems that are specific to them. Think of it as building the tools your team needs to win—designed precisely around your operating model, user expectations, and workflow.  An new competitive advantage that your rivals don't have and can't get.

We see it all the time:

• A service company wants to automate dispatch and billing.

• A manufacturer needs a mobile app to streamline equipment inspections.

• A construction firm needs client-facing reporting tools that don’t require more admin headcount.

These aren’t problems solved by generic apps. They’re solved through intentional discovery, thoughtful design, and software that feels “obvious” to the people who use it​.

Your Rocks Deserve More Than Hope

The EOS model assumes something powerful: that your team can accomplish a lot in 90 days with the right focus. But that focus only pays off when tools, practices, and clarity support it. That’s why we developed our approach to include strategic roadmapping, Agile methodologies and custom software teams that are focused on delivering the help you need to make progress fulfilling your strategic intentions.

If your next set of Rocks includes initiatives that require technology change—or if you’re tired of missing your goals because of outdated systems—let’s talk.

At 8 Penny Labs, we don’t just build software. We help companies finish what they start.  Because your Rocks shouldn’t just be “set”—they should be completed.

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