September 23, 2024
Last week we began taking a look at how large global companies are affecting the market for all industries and all segments and how this changes the competitive landscape for all businesses – regardless of size and product mix. To get caught up, you can find that post here. So, what does your digital customer ...Read More
#8PL #CustomSoftware #CX #Digital #MidMarket #MobileMatters
September 16, 2024
I have two very seemingly simple questions that I have titled this post with: Who is your competition and where are they? Seems like there should be an obvious answer. For many of us, there is an obvious answer, but is it a complete answer? Let’s take a look and see where we end up. ...Read More
#8PL #CustomSoftware #CX #Digital #MidMarket
September 9, 2024
In part one of this article, we began our discussion regarding building adoptable software. I claimed that there are biological mechanisms at play that can’t be ignored if you want to successfully launch your application. To get caught up, check it out here. Below are just some approaches you can include in your software development ...Read More
#8PL #CustomSoftware #CX #Digital #DX #FieldNotes
August 23, 2024
Why do businesses build digital tools for their employees, customers, and vendors? This isn’t a trick question. Hint: This is kind of like asking “Who is buried in Grant’s tomb?” Answer: So they will use them. We have just completed a couple of blog posts on how to build the tools for your customers that ...Read More
#8PL #CX #DX #Help #MidMarket
August 12, 2024
Let me state from the start that I am currently a Mac user. I began using Apple products about 20 years ago. It was a slow progression into the Apple domain. It started with an iPod, then an iPhone, an iPad (or 3), and eventually to a MacBook Air, followed by MacBook Pros and now ...Read More
#8PL #CustomSoftware #CX #Digital #MidMarket
July 30, 2024
This week we are building on last week’s blog post: Software requirements can’t be gathered. If you haven’t read that post, I recommend reading it prior to this week’s post – it will give you some needed background for why this week’s topic is both relevant and not obvious…see what I did there. The notion ...Read More
#8PL #CustomSoftware #Digital #MidMarket
July 23, 2024
Requirements don’t exist until they are invented. Some of you reading this may think that I’m wrong…I’m not and here’s why. After decades of working with business people and building software tools for them, I can say without question – requirements are invented, not gathered. As humans, we invent things all the time – the ...Read More
#8PL #CustomSoftware #Digital #FieldNotes #MidMarket #TheHelpYouNeed
July 16, 2024
Last week we began a discussion on the importance of producing great experience for our customers. Given the state and prevalence of technology and the rapidly changing competitive landscape, all businesses, no matter their size, have an obligation to invest in technologies that serve their customers, employees, vendors, and partners in ways that they value. ...Read More
#8PL #CustomSoftware #Digital #MidMarket
July 9, 2024
For several months now, I have been writing blog articles in this space in an attempt to make the case regarding the necessity for mid-market businesses to launch a digital transformation effort – because digital interactions have become required by their customers, vendors, employees and partners. My customers understand this and get to work building ...Read More
#8PL #CustomSoftware #Digital #MidMarket #MobileMatters #TheHelpYouNeed
July 1, 2024
Last week we began looking at your software development practices – specifically, how reliably you produce the software you intend in the time frame that matters to you and if you could make a determination of being “on track” or not. I proposed some questions that you would need to know the answers to in ...Read More
#8PL #CustomSoftware #Digital #FieldNotes #MidMarket #TheHelpYouNeed